5 Proven Ways to Drive Exposure and Sales in a Competitive EV Market

97% of survey participants at our recent event, the Sydney International EV AutoShow, revealed that they are considering buying an electric vehicle (EV), with 60% planning to make the purchase within the next 12 months. This growth in interest, combined with a fast-evolving EV marketplace, heightens competition and underscores the need for EV events.

Whether you're looking to showcase new releases, generate sales, strengthen your brand’s presence, or engage with your target audience, here are 5 ways our EV events can help you:

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Be heard above the noise
The most common challenge facing car dealers in the current market is the ability to stand out. EV events offer a prime platform to showcase offerings directly to consumers. They create memorable experiences, facilitate face-to-face engagement, and allow businesses to differentiate themselves. Notably, 66% of survey participants at the Sydney International EV AutoShow are first-time buyers, providing a valuable opportunity to tap into this crucial audience.

Try before you buy
When it comes to significant investments, firsthand experience is imperative. It comes as no surprise that 82% of survey participants who took part in the test drive activation at the Sydney International EV AutoShow felt it assisted their decision-making process in choosing an EV. By offering free test drives at our EV shows, customers can explore different models and engage with brands, which ultimately reduces buyer hesitation.

Family matters
Families represent a significant demographic for EV adoption, especially with the growing variety of SUVs, sedans, and people movers available. Our research indicates that most attendees at the Sydney International EV AutoShow fall within the 31-45 age group, a prime family demographic. This provides a unique opportunity for dealers to tap into this valuable pool of consumers.

The antidote to range anxiety
Despite the excitement surrounding EVs, range anxiety remains a common concern for many Australians. Our report found that EV charging ranked highly when survey participants were asked to list their reasons for attending the Sydney International EV AutoShow. Being at these events can significantly alleviate concerns and remove roadblocks in the buying process by providing consumers with information on advancements in battery technology, charging infrastructure, and real-world range capabilities.

Play the field!
In today’s competitive EV landscape, consumers are becoming less brand loyal—a trend that, believe it or not, can actually be advantageous! 60% of survey participants expressed no specific vehicle preference, indicating a willingness to explore a range of options. EV shows offer a valuable opportunity to expand this possibility for curious consumers by showcasing unique features, competitive pricing, and innovative technologies.

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Incorporating our EV events into your marketing strategy is not just beneficial; it’s essential in this fast-evolving, competitive market. By leveraging the unique advantages these events provide, you can enhance your brand’s visibility, sway potential buyers, engage target audiences, and ultimately drive sales. With the Australian EV market poised for growth, now is the time to electrify your marketing approach and seize the opportunities ahead.

For more information on how to get involved in our upcoming events, visit this page.

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